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Datran Media’s Webcast Email

As I continue down the path of looking at ESP’s and email marketing agencies/companies  and their email practices, I received in my inbox today an email from Datran Media telling me about the ARF...

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Twitters incorporation into email

Twitter is hot. Twitter is so hot and talked about that a lot of email marketers are starting to incorporate their company Twitter links into email.  However, I wonder if they are incorporating their...

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World Market and Twitter incorporation into email = #fail

As I mentioned in my previous post, I am going to be taking a look at companies and their incorporation of their Twitter accounts into their email programs.  It seems everyone wants to jump on the...

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@LLBeanPR love your twitter in email integration

Yo @LLBeanPR. You are doing it right folks.  Below you will find the subtle call out at in L.L.Bean email that I received awhile back.  There you will see that their subtle call out to their twitter...

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@CircuitCitycom twitter integration into email = #somewhatfail

@CircuitCitycom You are almost there.  Your email which has social media integration has all of the right stuff to be good, but you fail at a valiant attempt.  Below find Circuitcity.com’s promotional...

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The longest unsubscribe link in history.

I like Cabelas.   However, I just noticed that their unsubscribe link in their emails is something out of fantasy land.  I guess I would expect more, like an embedded link or something a bit more...

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Why do I have to wait?

So read the whole image down below and answer me this question. Why should I wait 14 days to contact customer service if I am still getting email if the law states that they have 10 days to comply?...

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Illinois Tollway Email

I live in one of the most corrupt states in the Union.  As a state we have something like an $11 billion deficit and the county in which I live has the highest sales tax in the nation. (I think we are...

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Follow me on Twitter vs. follow our CEO on Twitter

Interesting how Bluefly is promoting 2 different twitter accounts on their promotional email.  One account is their corporate account and the other is their CEO..which is pretty much reminiscent of...

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eRoi’s awesome newsletter

I get a lot of email. I critique a lot of email. I like to critique a lot of email that comes from email service providers. The other day I got an email from eRoi that knocked my socks off.  From the...

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Subtle changes can have big impact

Don’t discard subtle changes in your email program. A tweak of the pre-header here or a change in the template there can add up to either big gains or losses. Remember that email marketing is not based...

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Pottery Barn’s Overwhelming Pre-Header

There IS such a thing as too much pre-header and I think Pottery Barn has officially taken the pre-header to new heights in terms of putting too much information in there. There are 4 links,  6 lines,...

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I never knew email was this complicated.

I heard a comment the other day from someone who I thought was interesting.  This comment came as a result of an email 101 session I held with a few people which went over the basics of email marketing...

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Email Marketing Tip #258

Changing the look and feel of your emails is not about what your marketing department wants….its about what your users are telling you through interacting with your creative. Posted in email best...

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Email Marketing Tip #985

Never assume that when someone comes to your site that they want to receive your email. It’s always best to ask for their permission. Filed under: email service providers, email strategy, relevancy,...

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Email Marketing Rant #12

Hiring someone to run your email program with no email experience is like grabbing a hot dog vendor and asking him to work in an atom smashing lab. Filed under: email best practices, email content,...

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Email Marketing Tip #675.287342

Be consistent in your frequency.  Don’t take 2 weeks off and become sporadic.  Your subscribers like consistency. Filed under: email best practices, email content, email marketing, email strategy,...

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Email Marketing Tip #101.1

If you don’t send a welcome email, shame on you. Filed under: email marketing, email marketing tips, relevancy, welcome email Tagged: email, email marketing, email marketing tips, welcome email

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Email Rant #398.56

Sometimes I find that the people in organizations who want to send more email are the ones that complain the most about getting too much email. Filed under: email content, email deliverability, email...

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Email Marketing Deep Thought

If email has one of the highest ROI’s in marketing, why is it that it most often the most understaffed and underfunded parts of the organization? Filed under: copywriting, email acquisition, email...

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